![]() How we did this was to start with a new strong blue colour coding on shelf as well as the implementation of the new Clover corporate identity. And as a market leader within our category, we found it our duty refine and re-find our brand to stand out better within these cluttered retail settings. We see many brands trying to overcome the sameness found on shelf. In today’s retail landscape, consumers are at times overwhelmed by the abundance of choices. ![]() To dive in a little deeper Clover Fresh Milk is already known to differentiate ourselves within the category through our superior quality testing, long lasting freshness and trusted heritage it therefore seems fitting to further differentiate ourselves on shelf. The immediate answer to this is: to differentiate ourselves, to stand out, to disrupt the fresh milk category and to make fresh milk relevant again. This is a question on everyone’s lips at the moment. This is why we are so focused on growing our Clover fresh milk. Therefore fresh milk is a core product to the Clover corporate brand. Over time, we find our consumers and their behaviours are constantly evolving and changing.Īnd as a brand we find it incredibly important to be flexible and to adapt to these changes and trends so that we are better able to connect with and build relationships with our consumers going forward.Ĭlover wishes to inject some excitement and generate talk-ability in and around the fresh milk category with the ultimate aim to make fresh milk relevant again.įresh milk is and will always remain close to Clover’s heart, most consumers immediately associate fresh milk and related dairy products to the Clover brand. To achieve this, it is imperative that our brands find means and ways to connect with our consumer base. And to provide accessible nutrition to all. We take this so seriously that it is in fact our vision to become a leading branded foods and beverages group in South Africa. We take great care to develop brands that are easily accessible and relevant to our consumers. It is Clover’s mission to reach our broad customer base daily, and to provide our trusting consumers with quality products.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |